Transformacja handlu detalicznego Fast Moving Consumer Goods (FMCG) w Polsce po 1989 roku
نویسندگان
چکیده
منابع مشابه
customer segmentation in fast moving consumer goods (fmcg) industries by using developed rfm model
customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...
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• A submitted manuscript is the author's version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version ...
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ژورنال
عنوان ژورنال: Annales. Etyka w Życiu Gospodarczym
سال: 2019
ISSN: 2353-4869,1899-2226
DOI: 10.18778/1899-2226.22.1.05